Innovation, venture building and expansion without research is possible. But with little effort for research you can achieve enormous savings and optimal allocation of investment budgets. Disrupting markets or developing Blue Ocean strategies can only be realized if market analysis has been done before. That is why Research & Strategy for us is the fundamental basis for any business development, venture building or expansion measures. 

We classify our service in four categories: 

• SCENARIO PLANNING
• MARKET ANALYSIS
• EXPERT SURVEY
• START-UP SCREENING

GBD RESEARCH & STUDIES

TOPICS: Digital Services - E-Mobility - Autonomous Driving

SAMPLE SIZE: 18 European Countries   -  300+ Experts  - 9 Business Sectors

Here you can download the full ENMS'18 report. 

FOREWORD ENMS' 18:

In our opinion, there is currently no industry that is changing as dramatically and disruptively as the mobility sector. Green Business Development has been involved in the development and transformation of the economy towards a sustainable system for 10 years. Technological progress and the legal framework are the parameters that determine these incremental dynamics. In the mobility thinking of the citizen, European borders so far have little meaning. However, digital consumption of mobility could be more important in the future than analogue ownership. Thus different consumer attitudes and digital and different legal developments in European countries are given much greater importance. This international perspective will not only be crucial for the automotive industry, but also for start-ups, their investors and especially for the public sector including government, municipalities and public transport agencies.
This survey is a trend analysis for the mobility market shift. The aim of this expert survey is to identify trends and problems of this development at an early stage. In particular, the differences in individual European countries. Furthermore, the different assumptions of the protagonists of this market change are analysed: automotive industry, the public sector, start-ups and investors.
We hope that our survey will give you insights that will make your decisions a little easier. We appreciate any feedback. Thank you for your interest.

Kind regards

Egbert Hünewaldt 

SAMPLE SIZE: 8 European Countries  -  200+ Experts  -  9 Business Sectors

The mobility market is shifting from product-based to service-based modes of business. Various start-ups, which offer a wide range of new mobility services, are surfacing. As a consequence, the new mobility market is becoming intransparent. Green Business Development(GBD) GmbH conducted an independent expert survey with the aim to bring more transparency into the new mobility market. In this study the term ‘new mobility’ is defined as carsharing, ridesharing, e-hailing, intermodal mobility services, parking services, and logistics services.

Download Survey Summary ENMS16

 Quotes related to ENMS'16

 Lior Zeno Zamanski - Executive Director - EcoMotion - Israel Innovation Institute:

"The new GBD European mobility survey makes it abundantly clear that the world of transportation is changing now, not in 2020. The major “established” companies will need to collaborate with innovative start-ups to maintain their leadership in this rapidly changing industry. Everyone is searching for the next game changer. EcoMotion is connected to more than 450 Israeli smart mobility start-ups across the sector. Who will win?…the nimble and versatile."

Max Gimpel-Henning - Director Western Regions - Cleantech Open - San Francisco, USA:

"From a US-based accelerator’s perspective, we are seeing a strong trend towards open innovation activity in the Silicon Valley and are working closely with corporate partners. The country origin of new technologies or services is often irrelevant."

Alexander Schilff -  Marketing Manager , Toyota Deutschland GmbH, Cologne, Germany:

"Cross-functional exchange within the European start-up scene is very important for the sustainable development of visions and ideas, as is the promotion of creative thinking and the attention paid to these developments. Without start-ups there will be slower development in Europe."
Laura Brimont, Research Fellow New Prosperity , IDDRI/ Science Po -Paris, France:
"This survey provides thoughtful insights into the future trends of mobility at the European level. We were glad to see that most experts consider that start-ups should cooperate with Public Transport Agencies, as it is in line with our own proposal."

A. v. Humboldt Foundation | New Business Models for a Sustainable Lifestyle

E. Hünewaldt is member of the study advisory board "mobility management" Rhein-Main University  Wiesbaden

GBD is member of the TUMI network by GIZ.