Egbert Hünewaldt is the founder of Blue Business Development (BBD), an AI-supported Market Activation Platform focused on hydrogen, mobility and the adjacent sectors required to bring these markets to scale. BBD is currently being developed within Green Business Development GmbH, the business development and sustainability agency he founded in 2004. Green Business Development has been leading market
development, innovation and transformation projects for more than two
decades across sustainability, mobility and emerging technologies, including digital transformation and data-driven business models. Egbert has been co-founder of several ventures in Germany and the Netherlands.
Blue Business Development is built at the intersection of business development in the hydrogen and mobility sector and market intelligence.
Blue Business Development has been established to complement existing market structures by adding market proximity, operational realism and coordination capability across fragmented stakeholder environments.
BACKGROUND AND EXPERIENCE
Blue Business Development is grounded in more than seven years of hands-on involvement in hydrogen-based mobility markets across vehicle manufacturers, infrastructure stakeholders and market initiatives.
This experience is complemented by sustained academic and institutional engagement in emerging mobility systems. For several years, the founder served as lecturer and advisory board member for Mobility Innovation at RheinMain University of Applied Sciences, combining practical market experience with structured reflection on transformation processes in mobility and energy systems.
In addition, the background includes active participation in national and regional hydrogen and mobility initiatives, as well as involvement in standardisation and system-level frameworks related to sustainability and market development.
International exposure and entrepreneurial perspective have been shaped through roles such as mentor within the German Chancellor Fellowship program of the Alexander von Humboldt Foundation, jury member and start-up mentor within sveral accelerators, and executive education in an international MBA context.
WHAT THIS MEANS FOR BLUE BUSINESS DEVELOPMENT
This background enables Blue Business Development to operate:
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with market proximity rather than theoretical distance
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with operational focus rather than abstract strategy
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with credibility across industry, infrastructure and public stakeholders
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with an understanding of both corporate and entrepreneurial dynamics
Blue Business Development does not position itself as a consulting service built around an individual profile, but as a platform grounded in experience, neutrality and practical market logic.
ORGANISATION AND APPROACH
Blue Business Development is currently established as an initiative of Green Business Development.
The platform collaborates with associated experts and operates through a structured, retainer-based model for market activation and coordination, complemented by selectively defined project initiatives.
It is designed for a future spin-off as an independent company. Data- and AI-supported coordination mechanisms are being developed as part of the platform’s evolution.