The hydrogen mobility market is currently experiencing a period of stagnation.
This is not due to a lack of technological maturity or insufficient investment, but rather reflects a phase of infrastructure consolidation and partial market retreat, which is now gradually being re-filled by new actors and initiatives.
Vehicle manufacturers, energy and infrastructure companies as well as other stakeholders have significantly scaled back or paused market activation activities in recent years. As a result, existing investments and capabilities are only partially effective, as established coordination structures are not always translated into operational, market ready activation and implementable project initiatives.
Against this background, Blue Business Development is launched as a Market Activation Platform with a clear focus on hydrogen and mobility.
Blue Business Development follows a distinctly operational approach. Its purpose is to keep the market workable even in phases of strategic restraint, connect relevant stakeholders and initiate projects that can realistically be implemented. The focus is not on classical consulting or strategy development, but on neutral coordination, reduction of friction and acceleration of concrete market activities.
The approach primarily addresses:
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Vehicle manufacturers (passenger cars and commercial vehicles)
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Energy and infrastructure companies
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Industrial and logistics fleets
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Regional clusters and consortia
Blue Business Development is initially established as an initiative of Green Business Development.
The platform is founder led, collaborates with associated experts and is designed for a future spin off as an independent company. The development of data and AI supported coordination mechanisms forms a central element of its evolution.
While the current thematic focus is clearly on hydrogen mobility, the underlying model is intentionally designed to be transferable to other mobility and transformation markets where similar gaps between coordination and operational market activation exist.
Blue Business Development positions itself as market infrastructure and not as an individual consulting service.
Confidential exchanges with market participants to identify concrete needs, operational bottlenecks and potential pilot projects have already started.