1. Foreign Companies: Market entry advisory & business development in Germany
Due to its economic power and its excellent location factors Germany is an attractive target for expansion of successful companies and products from abroad. The vast experience, expertise and affinity of businesses, politics and society in terms of sustainability management, sustainable consumption and sustainable lifestyle make Germany an ideal destination for green business expansion.There are also some government grants for sustainable businesses and green innovation, which could support the market entry process. Green Business Development is supporting foreign companies along the entire expansion process.
core activities: market entry advisory, networking, project management, marketing & sales, representation, support to application for funds, grants
2. Start-Ups/ Corporate VC/ Incubators: Matchmaking
Parallel to the inside change process larger companies intensify the change process by a cooperation strategy with sustainable start-ups. The special commitment is reflected in the fact that the enterprise not only is executing an informal cooperation with start-ups or incubators, but is building up its own incubation centers or is performing a direct strategic impact investment in one ore multiple start-ups.
core activities: start-up scouting & matchmaking, networking, project management, support in building up a corporate incubator
3. Green Economy: Business Development
We look at existing businesses and start-ups in the Green Economy. The goal is to analyze and optimize portfolio and processes, with a particular focus on marketing and sales. These measures are designed to improve significantly the KPI (key performance indicators) of the client.
core activities: Market & competitors analysis, product development, marketing & sales, cooperations, networking
4. Traditional Economy: Green Transformation & Integration
Green transformation means change management inside the company. The business units are assessed and aligned in terms of sustainability. This will be operated in an integrated approach, where all strategic and operational business units will be screened according to their economic, environmental and social objectives. Tailored to each company a sustainability codex will be developed and implemented in the business units.
core activities: market and competitor analysis, sustainability strategy, product development, marketing & sales