Market entry advisory & business development in Germany and D-A-CH-Region
Due to its
economic strength and its excellent location the D-A-CH market is attractive
for expansion endeavours of successful companies and products from abroad. The
vast experience, expertise and affinity of businesses, politics and society in
terms of sustainability management, sustainable consumption and sustainable
lifestyle make Germany and D-A-CH-region the ideal destination for green business expansion.
The DACH-region's population is ahead in areas such as sustainable consumption, new mobility, renewable energy, and sustainable finance. There is hardly any international green strategy, which Europe’s economic powerhouse does not feature. But if you want to succeed in Germany you need local representation. Many sustainable and growing enterprises have been forced to acknowledge that market entry and expansion are not at all easy in Germany. GBD excels with more than 12 years of experience in the green economy and is one of the best networked agencies in this regard.
Every market entry into Germany remains a challenge. Strong regulation and high competition can quickly turn a venture into an adventure. To prevent this and to minimize risks, we have worked out several expansion options. Our options build on each other, they are consecutive, sometimes overlapping. We would like to emphasize that expansion service and market entry advisory is designed for the long term.
4 Options for your expansion decision
1. Market entry advisory & representation
- suitable as the first phase of a market entry and to prepare the basis for an expansion decision or the strategy for the market entry
- market, competitors and potential partners and customers are explored
- feasibility study is carried out
- market is scouted and explored until a decision on the expansion is made
- GBD is your official or unofficial representative in the DACH-region
- no team building, no formal company set-up
2. Expansion companionship
- suitable for companies and start-ups who are in seed or start-up stage in Germany
- we support the existing management in Germany with our experience to build companies from scratch
- we support or are mandated with the business development
- connect with and acquire key and model customers as basis for a successful b2b-sales strategy
- connect and deal with strategical partners as basis for a successful b2b2b-sales strategy.
- optionally GBD is building and managing a network of sales agents in the DACH region
- we support generally the networking, so that the company is part of the German market as quickly as possible
3. Country management
- suitable for the company/ start-up to operate quickly and fully operationally in the region
- suitable for start-up's which are in Germany in seed or start-up stage
- GBD is the country manager and management service agency
- formal/ official managing director remains in the parent company (foreign
branch)
- Set-up is adminsitratively faster and more cost-effective than building an independent subsidiary
- GBD operates fully operationally in the DACH region: marketing, sales, process management
- teambuilding: tactically building small teams
- optionally GBD is building and managing a network of sales agents in the DACH region
- Usually overhead services such as accounting and IT remain in the parent company
4. Management Service/ manage an independant foreign subsidiary
- suitable for a company that has made an expansion decision
- long-term engagement (min. 2 years)
- establishment of a foreign subsidiary under German law (GmbH)
- GBD provides the official managing director with a management service agreement
- team building and business development
- usually a new MD takes over as soon as "later stage" phase is reached, GBD remains partner;